Dejan's CV/Resume
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👋 Howdy, I'm Dejan - The PMM
Extreme curiosity and eagerness to please — these are the two things that made me a solid marketer.
I come from a full-stack digital marketing background with over 11 years of experience in content, demand gen, and lifecycle marketing in tech startups.
I've worked in sales, mapping out customer journeys and content, talking to customers, and delivering stellar content and email nurturing campaigns.
I've been learning growth strategies through data-driven experiments since 2014, lived in 3 different high-tech startups as a marketing manager/leader, and worked in my agency working with B2B mid-market companies (Including INC 5000 companies) with competitive enablement work.
Now, I'm looking to join a scale-up as a product marketing manager or demand gen.
I've been responsible for content for every company I've worked for.
My approach has always stemmed from one simple question — What does the user/customer need to know to take the next action?
All SEO, graphics, and optimizations are important but come secondary to providing a complete, accurate, and actionable answer to the end-user (the reader).
Here are some of my written examples:
Starbucks Growth Study | Own blog | - How Starbucks created a new category in a new market
The Ultimate Guide to VR Storytelling | UploadVR Guest Blog | Over 1 Million Impressions within 2 months and main inbound lead generator for the startup.
Lululemon Growth Study | Own blog | A case study of Lululemon Athletica on how it launched a product in a saturated market by introducing new category
Picking Your Career In XR: Designer Vs Developer Path | Circuit Stream - an audience segmentation piece derived from the customer interviews
Slack Growth Study | Single Grain Guest Blog | Commissioned growth study on how and why Slack became one of the unicorns in the team comms industry
Marketing Playbooks
Content Marketing Playbook - the most popular playbook on how to conduct a content strategy and enable SEO organic channels for endless qualified inbound leads
Competitor Analysis Playbook - how to spot opportunity gaps by looking at the competitor's content strategies
LinkedIn Playbook - how to run low-cost LinkedIn Ad Campaigns to attract a narrow audience and hit your ICP without blowing all your budget
Problem - The sales team was having a hard time finding the right content and use case to send to a prospect who was interested in buying an expensive course (~ $5,000 USD).
Solution - An enablement library with quick access and dynamic search made in Notion that quickly filters and finds the right case study for the right prospect within seconds. The sales team was briefed on how to use it.
Result - Enabled sales team. Faster buying cycles.
The SE Library is not accessible for public use
Three recommend projects for Sales Intelligence/Customer Relationship B2B Platform IntroHive
30 - 60 - 90 Days self-onboarding roadmap including establishing CI function in the company.
Project 1: Establishing Win/Loss function
Project 2: Example of CI assets
Project 3: Cleaning up the CRM and updating it with mandatory fields to gain insight into ROI of the Competitive function
Live website: https://onboarding-myself-on-pmm-cezvqys.gamma.site/
Mapping out the strategy and execution of content marketing at a early stage AR/VR online education company which led to:
Revenue growth of 300% between years 2019. - 2023
Becoming the category leader in the AR/VR education space
A household brand name for AR/VR education
Partnerships with brands like Meta, HP, Unity, and others
Revenue record launches of campaigns suchs as Black Friday / Cyber Monday
During the 3 years with Circuit Stream I've:
Managed organized and executed more than 150 live webinars (averaging one per week)
More than 150 written and SEO optimized article pieces which landed the Company in top search fields just behind big brands like Unreal and Unity
Established organic channel as a constant inbound deliverable growth machine.
As a simulated Product Marketing Manager for Helcim, a local payment solutions company in Calgary, I developed a simplified GTM and Product Launch and Sales Enablement approach to differentiate the brand in the competitive market dominated by established players like Toast, Lightspeed, Clover, and Square.
The approach focuses on:
ICP: Customer Research, Identifying and Validating the right Persona
Positioning and Massaging Narrative Doc: Emphasized Helcim as "The non-greedy payment platform" with fast, human-centric support and scalable solutions.
Simple GTM Strategy: Key deliverables of this project included a GTM plan with specific KPIs, a sales pitch deck, objection handling guidelines, and a thought leadership strategy across various channels.
Product Launch: The launch was structured in phases, starting with an alpha rollout to determine product-market fit, followed by a beta phase to gather testimonials, and culminating in a full public launch. This strategic approach aimed to drive user adoption, upsell opportunities, and new revenue streams for Helcim.
Sales Enablement: Equipped the sales team with suggested first sales pitch deck format, with narrative doc on how and what talking points to use and main differentiating factors (USPs).
Access to the document:
https://docs.google.com/document/d/1GDwS7_mAWWmGrFo4gup-PjYECcBj1H78lKwyl6J7_Ss/edit?usp=sharing
All research was done by using secondary channels.
A digital Notion template co-created with an Internet friend Stefanos Karakasis - PMM at SkipTheDishes.
The document shows 40 most common sales objections in the B2B SaaS industry and introduces a framework on how to handle and respond to these objections together with an example talk track.
The digital product has been downloaded more than 100 times and has a perfect rating score of 5/5 stars.
Link to the resource: https://heystefanos.gumroad.com/l/notion-objection-handling-tracker?layout=profile
🏋️♂️ Health and Family comes first
⛑️ Serious in my work, not too serious outside of work - humor is underrated
⚒️ Do the Right Thing - even if it sucks
🥇 Curiosity may have killed a cat, but satisfaction brought it back.
🗺️ Be Useful!
📚 Extreme Ownership - Jocko Willink & Leif Babin
🎼 Lately it's been Khruangbin, Fred Again, and Le Good Life
🎥 Lord of the Rings, Gladiator, Oldboy
🥗 Breakfast food is best food - 🍳🥓☕
✍️ Favorite typeface: I'm between IBM Plex and Red Hat
Predictable B2B Succes
How to Use Competitive Intelligence to Win Bigger Deals And Scale Growth
Founders Korner
PMMTrack - Product Marketing Career Track Bootcamp (2024)
LinkedIn:
Marketing Strategy: Competitive Intelligence
Sales Enablement
Career Essentials in Generative AI by Microsoft and LinkedIn
Hubspot: Inbound Marketing
Olivine Marketing: The B2B Messaging Course
EntryLevel:
VC Analyst
Data Analyst
Crayon:
Certified Activator of Competitive Intelligence
Certified Architect of Competitive Intelligence
Certified Accelerator of Competitive Intelligence
d.MBA - Webinar Growth Strategy and GTM (Coach)
Alberta Catalyzer - Engage Program - Mentor to Startup Founders
Co-authored a Sales Enablement Notion Template for Objection Handling (5 stars with 28 ratings)
Top 10 Quora Writer on Virtual Reality
Show Your Horns - Personal Newsletter of 1155+ subscribers
VIAR - Startup of the Year, 2017 (Slovenia)
Geekwire - Top 200 Startups in PNW
I did 100 burpees per day for 636 straight (let me know if you want a sheet because of course I have it)
Member of:
RevGenius
Healthy Competition - CI and PMM community
CITI - Careers in Technology and Innovation
Product Marketing Alliance
AI:
